11x in 2026: Alice, Julian, and the $5,000/Month Question
11x is the VC darling of the AI SDR category. In 2026, with Alice for outbound and Julian (formerly Mike) for inbound voice, the question is whether the $5,000/month price tag beats a human SDR on cost per meeting booked.
Last verified April 2026
~$5,000/mo
Starting price
$50k-$60k/yr
Annual contract
$40,125/yr
Vendr median deal
Agent (not autonomous)
Agentic position
§What 11x Actually Does
Alice - Outbound AI SDR
Alice performs account research, list-building, contact enrichment, personalised email writing, multi-channel sequencing, follow-up automation, and meeting booking. She runs within a pre-configured prospecting sequence that a human sales leader or RevOps manager sets up. Alice is an agent: she acts autonomously within the approved sequence without per-action sign-off.
Julian - Inbound Voice AI (formerly Mike)
Julian responds to inbound leads in seconds via voice call, qualifies prospects against the configured ICP, handles objections from a pre-approved script, and routes qualified prospects to human AEs. Voice latency is reported at 500-800ms (competitive, but not best-in-class; Retell achieves 250-400ms on inbound). Julian is lower TCPA-risk than outbound voice because the lead initiated contact.
Honest agentic position: 11x markets Alice as fully autonomous. In practice, Alice is an agent that runs within human-approved sequences. She does not independently decide to pursue a new market segment, change her ICP, or alter her sequencing strategy. The human sets the strategic direction; Alice executes. This is genuinely powerful - but it is agent-class, not autonomous-agent-class. See category definitions.
§Real 2026 Pricing
Alice (outbound) starting price
~$5,000/month ($50,000-$60,000/year)
Vendr marketplace data shows a median deal size of $40,125/year with a range of $38,250-$65,550. Annual contracts are standard; some contracts include a 3-month trial period. No public pricing; all quotes require a demo conversation with 11x.
Julian (inbound voice) add-on
$4,000-$6,000/month (custom)
External buyer reports and third-party analysis put Julian at a similar price point to Alice as an add-on. 11x positions Julian as a separate product within their AI revenue team suite. Pricing is negotiable and custom; confirm with 11x directly.
§The Cost-Per-Meeting Math
11x pitches a "replaces 1-2 SDRs" story. Here is the honest cost-per-meeting calculation to evaluate it.
| Scenario | Monthly cost | Meetings/mo | Cost/meeting | Verdict |
|---|---|---|---|---|
| Alice (optimistic case) | $5,000 | 20 | $250 | Beats human SDR clearly |
| Alice (realistic - post-tuning) | $5,000 | 15 | $333 | Better than human SDR |
| Alice (disappointing - first 90 days) | $5,000 | 10 | $500 | On par with human SDR |
| Alice (underperforming) | $5,000 | 7 | $714 | Worse than human SDR |
| Human SDR (fully-loaded) | $7,208 | 15 | $480 | Baseline to beat |
The real-world signal: Early 11x deployments (2023-2024) showed highly variable Alice performance - some customers report 20+ meetings/month with good ICP fit; others report fewer than 10 during a difficult tuning period. The tuning period is real: Alice performs better with clearly defined ICPs, established messaging frameworks, and strong integration into CRM data. Budget 60-90 days before evaluating ROI. Run the full calculation for your team in the ROI calculator.
§Alice vs Ava (Artisan) vs Regie
| Platform | Starting price | G2 Rating | Strengths | Weakness |
|---|---|---|---|---|
| 11x (Alice + Julian) | ~$5,000/mo | 4.2-4.5 | Broadest platform; Julian voice; ecosystem depth | Highest price; variable first-90-day performance |
| Artisan (Ava) | ~$2,000/mo | 3.8 | Lower entry price; volume-of-leads model | Lowest G2 rating among peers; email quality concerns at volume |
| Regie.ai | $3,450/mo | 4.0-4.3 | SEP-native workflow; sequencing depth | Data-package upsell risk; cancellation friction reported |
§Legal Flags on Julian (Inbound Voice)
Julian is an inbound voice agent - a lead initiates the call to your published number and Julian answers. This is lower TCPA risk than an AI calling outbound without prior consent, because the lead made first contact. However:
- - Call recording disclosure still required: In California (CIPA), all-party consent for recording applies. Julian (or the IVR before Julian picks up) must notify the caller that the call is being recorded and processed by an AI system. "This call may be recorded" is the minimum; "this call is handled by an AI and may be recorded" is the Ambriz-theory-safe version.
- - GDPR (EU callers): If any callers are EU residents, affirmative consent for AI processing of call content is required under GDPR Article 6(1)(a) before or during the call.
- - State-level two-party consent: Massachusetts, Pennsylvania, Washington, and Illinois have all-party consent laws similar to California. Pre-call disclosure is prudent for any state in this list.