11x AI Pricing in 2026: The Demo-Gated Numbers, Decoded
11x has never published prices for Alice or Julian. The headline figure of $5,000 per month for Alice and $4,000 to $6,000 for Julian comes from a combination of Vendr marketplace medians, third-party buyer reports, and direct buyer interviews. Here is the honest breakdown for the 2026 contract cycle.
Last verified May 2026. 11x retains the right to change pricing at any time; always confirm with the vendor before purchase.
~$5,000/mo
Alice (outbound SDR)
$50K-$60K/yr
Alice annual contract
$40,125/yr
Vendr median deal
$4K-$6K/mo
Julian (inbound voice)
§Why 11x Will Not Quote You Without a Demo
11x runs a classic enterprise-style sales motion despite a product that is sold to mid-market sales leaders rather than IT procurement. The reason is not opaque. By forcing every quote through a demo and a needs-assessment conversation, 11x can: (1) confirm that the buyer has a clearly defined ICP and CRM data that Alice can ingest, (2) price by sales-team size and outbound volume rather than a flat seat fee, and (3) tier-up larger accounts into multi-agent or bundled-with-Julian deals that the public price would not capture.
The downside for the buyer is that the demo-gate adds 2 to 4 weeks of sales cycle before the first real number lands, and it makes apples-to-apples comparison with self-serve competitors (Artisan, Regie.ai, AiSDR) harder during procurement. The upside is that demo-gated pricing tends to compress for the buyer who arrives with clean ICP definition and the Vendr or G2 negotiation leverage.
For buyers who refuse the demo dance, the best signal is the Vendr marketplace public data, where buyers who closed via Vendr have agreed to public median disclosure. The median, 25th-percentile, and 75th-percentile numbers below are pulled from Vendr's 11x marketplace listing and refreshed during this site's quarterly verification cycle.
§Alice (Outbound SDR) Pricing Stack
Alice retail starting price
~$5,000/month | $50,000-$60,000/year
Annual commitment, single Alice agent, no Julian. This is the price quoted on first sales calls for buyers without external negotiation leverage. Includes Alice's prospecting, multi-channel sequencing, basic CRM integration (HubSpot, Salesforce), and standard support.
Vendr median deal
$40,125/year ($3,344/month)
Vendr's median across closed 11x deals. The 25th percentile is $38,250 per year ($3,187/mo); the 75th percentile is $65,550 per year ($5,463/mo). Vendr buyers typically negotiate harder than first-call retail because Vendr supplies competitive benchmarks during the negotiation.
Enterprise multi-agent or bundled-Julian
$80,000-$150,000+/year
For accounts running Alice plus Julian, multiple Alice agents segmenting outbound by region, or a custom data-package upsell. Pricing here is highly variable and not represented on Vendr; sourced from named-customer disclosures in 11x press materials and trade press coverage.
What is included in every Alice contract: account research powered by Alice's first-party data layer, contact enrichment, personalised outbound email writing, multi-channel sequencing (email plus LinkedIn plus, optionally, voice via Julian), follow-up automation, meeting booking with calendar integration, and standard CRM push to HubSpot, Salesforce, or Pipedrive. What is not included: the underlying data on which Alice prospects (some buyers bring their own ZoomInfo, Apollo, or Clearbit feeds; others buy 11x's data package as an add-on at $1,000 to $4,000 per month depending on volume).
§Julian (Inbound Voice, formerly Mike) Pricing
Julian is the inbound voice agent that 11x rebranded from Mike in late 2024 to sit alongside Alice in the AI revenue team. Julian responds to inbound leads in seconds, qualifies against the configured ICP, handles common objections from a pre-approved script, and routes qualified prospects to human AEs. Julian pricing is separate from Alice and is typically priced as a per-agent monthly fee plus usage-based per-minute overage.
| Component | Typical Range | Notes |
|---|---|---|
| Julian base subscription | $4,000-$6,000/mo | Per Julian agent, annual contract |
| Inbound voice minutes included | ~5,000-10,000/mo | Varies by tier; overage at per-minute rate below |
| Per-minute overage | $0.15-$0.25/min | Custom; depends on language coverage |
| Telephony numbers (BYO or via 11x) | $5-$25/mo per number | Twilio or Telnyx pass-through if BYO |
| Setup + voice tuning | $2,500-$10,000 one-time | Custom by deployment size |
A typical 10-seat mid-market sales team running Alice plus Julian budgets between $108,000 and $144,000 per year for the AI revenue team alone, before integration consulting and human AE compensation. That number scales with the number of Julian agents (one Julian agent handles roughly 5,000 to 10,000 voice minutes per month at full utilisation) and the number of Alice instances if you segment by region or product line. Compare against the build-your-own voice agent cost on Vapi or Retell for sticker-shock relief, with the caveat that build-your-own carries 6 to 12 months of engineering time.
§Year 1 Total Cost: 10-Seat Sales Team Example
The honest Year 1 cost for a 10-AE sales team deploying 11x Alice as the primary outbound SDR replacement (no Julian) lands around $50,000 to $60,000 for Alice plus realistic add-ons. Adding Julian for inbound qualification pushes the all-in toward $100,000 to $150,000.
| Line item | Alice only | Alice + Julian |
|---|---|---|
| Alice annual subscription | $50,000-$60,000 | $50,000-$60,000 |
| Julian annual subscription | - | $48,000-$72,000 |
| Data package (if not BYO) | $12,000-$48,000 | $12,000-$48,000 |
| Setup + onboarding (one-time) | $0-$5,000 | $5,000-$15,000 |
| Telephony pass-through | - | $200-$1,000 |
| Estimated Year 1 total | $62,000-$113,000 | $115,200-$196,000 |
For comparison: a single human SDR fully loaded (BLS median wage $65,000 OTE plus 30 percent benefits plus $2,000 tooling stack) costs approximately $86,500 per year. The 10-AE team running 11x Alice instead of two SDRs nets out roughly $13,000 to $111,000 cheaper than the human-SDR alternative in Year 1, depending on data-package choices. See the full AI SDR vs human SDR economics page for the cost-per-meeting comparison that matters more than total cost.
§How to Negotiate 11x Pricing
Three observed leverage points for buyers entering an 11x negotiation in 2026, drawn from the procurement playbooks published by Vendr, Tropic, and Sastrify:
1. Multi-year commitment trades for 15 to 25 percent discount
A 24-month commitment on Alice plus Julian typically unlocks a 15 to 25 percent year-on-year discount versus the 12-month list. The trade-off: you are locked into a category where vendor switching costs are real (re-tuning Alice or Julian on new data) but where the underlying product is moving fast and may be obsoleted by a more capable competitor inside the lock-up window.
2. Pilot conversion clause caps the downside
If 11x offers a 3-month pilot inside the annual contract, ask for a written pilot-conversion clause: if Alice fails to deliver an agreed number of qualified meetings during the pilot period, the contract terminates with a pro-rata refund rather than rolling into year. 11x has accepted this clause for several public-marketplace deals in 2025.
3. Bundling Julian unlocks Alice discount
Counterintuitively, the bundled Alice plus Julian deal often delivers a lower per-product price than Alice standalone. 11x prioritises bundled accounts because they reduce churn risk (a customer with both products is harder to displace). Use the Julian-bundle as a lever even if your Year 1 plan only deploys Alice in production.
§11x Pricing vs the Field
| Vendor | Headline price | Public price? | Min term |
|---|---|---|---|
| 11x (Alice) | ~$5,000/mo | No | 12 months |
| Artisan (Ava) | ~$2,000/mo | No | 12 months |
| Regie.ai | $3,450/mo | Partial (G2) | 12 months |
| AiSDR | Per-email/per-lead | No | Monthly |
| Amplemarket Duo | Bundled custom | No | 12 months |
| Relevance AI | $19-$599/mo | Yes | Monthly/Annual |
11x is the highest-priced of the major AI SDR vendors by headline, with Artisan being roughly 60 percent cheaper at entry. The price gap reflects 11x's broader product surface area (Alice plus Julian plus deeper ecosystem integrations), not necessarily better per-meeting economics. For pure cost-per-meeting comparison see 11x vs Artisan.